πŸš€ Enterprise RCS Messaging Platform

RCS Messaging Platform β€”
Rich, Interactive Business Messages

Conecsy enables businesses to send RCS (Rich Communication Services) messages that go beyond SMS β€” featuring images, carousels, buttons, verified branding, and real-time engagement tracking. Messages are delivered directly to the user’s default messaging app with automatic SMS fallback.

  • βœ” Verified business sender & branding
  • βœ” Images, buttons, carousels & rich cards
  • βœ” Read receipts & interaction analytics
  • βœ” Intelligent fallback to SMS
Conecsy Official
πŸ“˜ Explained Simply

What is RCS Messaging?

RCS (Rich Communication Services) is the next-generation messaging standard that upgrades traditional SMS into a rich, interactive communication channel. Businesses can send branded messages with media, buttons, and actions directly inside the native messaging app β€” without requiring any app installation.

In simple terms:
RCS = SMS + Rich Media + Interactivity + Branding + Analytics
  • Delivered via Google Messages (default Android inbox)
  • Supports images, carousels & interactive buttons
  • Verified business identity with brand name & logo
  • Automatic fallback to SMS when RCS is unavailable
01

Business Sends RCS

Rich message is triggered from your platform or API.

02

Google RCS Network

Message is routed via Google’s verified RCS infrastructure.

03

User Receives Message

User receives interactive message in Google Messages app.

RCS vs SMS vs WhatsApp Business

Compare Rich Communication Services with traditional SMS and WhatsApp to understand the strengths, limitations, and ideal use cases for each messaging channel.

SMS

Basic
  • Text only (160 chars)
  • No branding
  • No buttons or media
  • No read receipts
  • Works on all devices
  • Lowest cost
Best for OTP & alerts

WhatsApp

Conversational
  • Rich media & buttons
  • Two-way conversations
  • Read receipts
  • Requires WhatsApp app
  • Strict template rules
  • Conversation-based pricing
Best for support & chat

Types of RCS Message Formats

RCS supports multiple rich message formats that enable businesses to design interactive customer journeys directly inside messaging apps.

Live RCS Message Preview

Preview how RCS messages are generated, enriched with media, and rendered on end-user devices in real time.

API Request
            POST /rcs/send
            {
              "to": "+91XXXXXXXXXX",
              "type": "text",
              "message": "Order confirmed"
            }
            
βœ” Verified Sender    βœ” Read Receipt    βœ” Interactive
Conecsy (Verified)
Select an RCS type to preview the message

RCS to SMS Intelligent Fallback System

Conecsy’s intelligent routing engine ensures guaranteed message delivery by automatically switching to SMS when RCS is unsupported at the device, network, or operator level.

RCS Attempt
  • βœ” Device capability check
  • βœ” RCS agent availability
  • βœ” Network registration status
Status: RCS_NOT_SUPPORTED
β†’
Routing Engine
  • βœ” Real-time fallback rules
  • βœ” Operator priority mapping
  • βœ” SLA-aware channel switch
Action: FALLBACK_TRIGGERED
β†’
SMS Delivery
  • βœ” High-priority transactional route
  • βœ” DLT-compliant template
  • βœ” Operator delivery receipt
Status: DELIVERED
Runtime Delivery Log
Awaiting message dispatch…

RCS Business Use Cases

Businesses across industries use RCS to replace static messages with interactive, branded, and action-driven communication.

E-commerce & Retail

RCS enables brands to send rich product messages with images, buttons, and carousels directly to the user’s default messaging app.

Product cards with images
Buy / View buttons
Order & delivery updates
πŸ“ˆ Higher CTR β€’ πŸ›’ Faster conversions β€’ 🎯 Better product discovery

Banking & Finance

Financial institutions use RCS for secure, branded communication with actionable CTAs and trust indicators.

Transaction alerts
Consent & confirmation buttons
Branded sender identity
πŸ” Higher trust β€’ ⚑ Faster confirmations β€’ 🧾 Reduced support calls

Travel & Logistics

RCS replaces static messages with interactive travel updates and real-time shipment tracking.

Boarding passes
Live tracking buttons
ETA notifications
✈️ Fewer missed updates β€’ πŸ“¦ Real-time visibility β€’ 😊 Better CX

Education & EdTech

Institutions use RCS to deliver important academic updates with clear call-to-actions.

Class reminders
Result notifications
Join class buttons
πŸŽ“ Higher attendance β€’ πŸ“’ Clear communication β€’ ⏱ Time savings

Healthcare

RCS helps healthcare providers deliver timely, actionable patient communication.

Appointment reminders
Confirm / Reschedule buttons
Report delivery
πŸ₯ Fewer no-shows β€’ πŸ“„ Faster access β€’ πŸ’¬ Better engagement

Telecom & Utilities

Service providers use RCS for plan recommendations and real-time service alerts.

Plan carousels
Recharge buttons
Outage notifications
πŸ”„ Faster upgrades β€’ πŸ’³ More recharges β€’ πŸ“Š Lower churn

RCS Engagement & Interaction Analytics

Track reads, clicks, interactions, and conversions to measure customer engagement across rich RCS messages.

Read Rate

94.2%

Messages opened by users

Button CTR

31.6%

CTA interactions

Carousel Swipes

4.1

Avg cards viewed

Session Depth

2.8

Actions per user

User Interaction Flow

Message Delivered

RCS message received on handset

Message Read

User opened the message

CTA Clicked

Button or reply tapped

Carousel Interaction

Cards swiped or selected

Conversion Event

Purchase / confirmation / submit

RCS Pricing & Billing Structure

Conversation-based pricing designed for interactive and high-engagement business messaging.

Step 1

Conversation Window

A 24-hour billing window starts when a user interacts with your RCS message.

➜
Step 2

Message Type

Charges vary based on whether the message is transactional, service, or promotional.

➜
Step 3

User Engagement

All replies, buttons, and carousel actions within 24 hours are billed as one conversation.

Conversation Category Pricing
Category
Use Case
Billing Type
Estimated Cost
Text Based
Alerts, OTP, confirmations
Per Conversation
β‚Ή0.70 – β‚Ή0.90
Rich Media
Support, updates, reminders
Per Conversation
β‚Ή1.00 – β‚Ή1.30
Carousal
Offers, promotions, campaigns
Per Conversation
β‚Ή1.50 – β‚Ή2.00
  • βœ” No per-message billing inside a conversation window
  • βœ” Rich media, buttons & carousels included
  • βœ” Billing starts only after user interaction
  • βœ” Operator pricing may vary slightly by region

RCS Onboarding, Verification & Approval

Complete brand verification and template approval before launching RCS messaging campaigns.

1

Business Onboarding

Share basic company details to initiate RCS registration.

  • Legal business name
  • Website & domain
  • Contact & address
➜
2

Brand Verification

Operators verify your brand identity before enabling RCS traffic.

  • Logo & brand assets
  • Use-case validation
  • Spam & fraud checks
➜
3

Template Submission

Submit RCS message templates for operator approval.

  • Text & rich cards
  • Buttons & actions
  • URL & CTA review
➜
4

Go Live

Approved brands can start sending RCS messages instantly.

  • Production access
  • Analytics enabled
  • Failover ready

Approval Timeline & Key Notes

Brand Verification 2–5 business days
Template Approval 1–3 business days
Who Approves? Google + Mobile Operators
Rejections Editable & resubmittable

We manage end-to-end onboarding so you don’t deal with operators directly.

RCS Frequently Asked Questions

Common questions about RCS messaging, pricing, onboarding, delivery, and compliance.

What is RCS and how is it different from SMS? +
RCS (Rich Communication Services) is an upgrade to SMS that supports images, carousels, buttons, read receipts, and branded messaging. Unlike SMS, RCS enables interactive customer journeys inside the messaging app.
Does RCS work on all mobile phones? +
RCS works on Android devices with RCS-enabled messaging apps. If a device does not support RCS, messages automatically fall back to SMS to ensure delivery.
How is RCS pricing calculated? +
RCS is billed per conversation, not per message. A conversation lasts 24 hours from the user’s first interaction. All messages, buttons, and media sent within that window are included in one charge.
Is brand verification mandatory for RCS? +
Yes. All businesses must complete brand verification. This ensures sender authenticity, prevents spam, and enables trust indicators like brand name and logo.
How long does RCS template approval take? +
Template approval typically takes 1–3 business days. Complex templates with rich media or CTAs may take slightly longer due to operator and Google review.
What happens if an RCS message fails? +
If RCS delivery fails due to device or network limitations, the system automatically falls back to SMS, ensuring critical messages are still delivered.
Is RCS compliant with TRAI and Indian regulations? +
Yes. RCS messaging follows all applicable regulations, including content guidelines, consent policies, and operator-level compliance checks.
Can RCS be integrated with APIs and CRMs? +
Absolutely. RCS APIs can be integrated with CRMs, ERPs, marketing automation tools, and backend systems for real-time engagement and analytics.
πŸš€ Upgrade from SMS to RCS

Launch Rich RCS Messaging for Better Customer Engagement

Send interactive, branded RCS messages with images, buttons, analytics, and guaranteed fallback delivery β€” all from a single platform.

βœ” Verified Business Sender
βœ” Images, Buttons & Carousels
βœ” Automatic SMS Fallback
βœ” Real-time Engagement Analytics
Average onboarding time: 3–5 business days

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